Linux user, #programming, #data and #analytics. Waiting for the A.I. to conquer the world.
Personal opinions and considerations.
Hi, my name is Dario, passionate about the digital world and pythonist in my spare time. I'm Umbrian, but it could have happened to anyone, I was just lucky.
In 1997 I got my hands on my first computer and shortly after I created the first website. I soon realized that I would not be able to break away from that world. During the degree in International Relations I found myself following courses in programming, web marketing and web analytics, combining frontal lessons with courses on MOOC platforms, and I still continue.
This is a personal blog, there is no editorial plan or defined formats; I won't write articles on "Top N Ways to ...". In this space I mainly want to tell about the projects I carry out, both because I hope it will be useful to someone in some way, and because I think that in order to describe what I do I will first be forced to understand it well.
I work as a digital analyst, using aggregate data I identify behavioral patterns that allow me to outline effective multichannel digital strategies, according to a data driven approach.
I believe in 'T' shaped skills, I always keep SEO and PPC close to me, I write code whenever I can and I follow the evolution of the front end world. When I can, I use spreadsheets.
I got my first Google Analytics IQ in 2015, followed by the main certifications of the PPC that I keep renewing, in parallel with all the necessary training to stay up to date on the latest industry news.