Dario Tordoni
I work with data and analytics by day. In the evenings I build products, and I write about it in Small Numbers.
What I do
I come from the world of PPC and SEO. Today, at work, I focus on transforming behaviour into actionable data: I decide what’s worth measuring, make sure it’s measured correctly, and explain how the results relate to the business. I also run the Scrum flow for the marketing team, and monitor business KPIs.
I’ve always loved the concept of a product and am fascinated by the various stages of management. For years, as a non-professional programmer, building a product outside of work meant slowing down or stopping altogether when my skills ran out. With AI, however, I can work on the entire process, from idea to code, from product page to website, all the way to the resulting data.
Then, after dinner, I develop and note what happens, waiting for AI to take over the world.
- Analytics
- Google Analytics 4, Mixpanel, tracking strategy, reporting.
- Tag management
- Google Tag Manager, tracking implementation.
- Goals
- KPIs and OKRs: choosing them, instrumenting them, and admitting when they were the wrong ones.
- Product
- Certified Scrum Product Owner® (CSPO®). Agile methodologies: Scrum, Kanban.
- Building
- AI (Claude Code, Claude Design), Python, Android.
What I build
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A read-it-later app that keeps everything on your phone.
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A free Android app to keep track of what you drink.
Everything I built before is in the archive. Nothing there is maintained, but nothing there is deleted either.
This site
Built with Pelican. Traffic is measured with a self-hosted Umami instance, which is aggregate and cookie-free. Most of it is bots, if you were wondering. There is a stats page if you like that sort of thing.
Get in touch
Product, measurement, or just your own indie blog: I am glad to hear from you. Write to me, I answer everything.