Profile hub released, templates in progress and a 37% growth

Following the learn-by-doing approach, in September 2024 I started working on my first app, Drinklytics. In these articles I share my journey, ideally once a month

I failed, and maybe I could have done more, but I see goals, especially for this side project, as inspirational moonshots.
In July 2025, I set a goal for Drinklytics: 1000 active installs in six months.

We could talk about how relative 1000 active installs are as a goal: for some people it’s unachievable, for others it’s just a simple step.
I won’t go deep into this; for me it’s a goal that helps me growth in multiple ways.

So, let’s see how good December has been for Drinklytics.

✅ Done

I released the profile feature, a hub of data that gives an overview of a user’s tasting journey.

Drinklytics profile feature

As a first version it’s quite simple, a tasting heatmap and some charts; I will improve it in the future releases, but it works, adds nuances and makes the path I expect for the app clearer.
I also decided to make the profile hub the place where users can contribute to the project, in three ways:

  • support by sharing
  • support by donation
  • support by giving feedback

Sharing and donating unlock a “supporter” badge, but for now it’s only a badge of honor: I would like to unlock some features by sharing, but I’d also like to give the whole value to all the users, so I want to think more about it.

The badge is unlocked as soon as a user taps the call to action. I don’t know if and when a user shares the app, and I don’t really want to know that, it’s their device.

Regarding donations, with the current setup, I don’t know who is donating, so the easiest way for now is to just unlock the badge after a tap. I am fine with this, and I make it clear inside the app.

🚧 Progress

After the release of the profile section, I received two feature requests from users, and they asked for the same thing: a drink template system, to customize the fields of new drinks based on the drink type, making it faster to log a new one. That makes sense to me.

I am working on this new feature, which involves many aspects to consider:

  • should I apply a template to older entries? If so, how?
  • should I allow users to override a template while logging a new drink?
  • should I let users find pre-made templates?
  • should I make some fields mandatory regardless of templates?

I am making good progress and in the next update post I should be able to summarize the choices I made.

📈 Numbers and goals

As usual, some number to show the growth of Drinklytics.
These are active, organic installs, with a 37% increase compared to November.

Drinklytics active installs

And here some Mixpanel numbers, from the people who enabled the stats tracking (pure love for them <3).

Total drinks added

Drinklytics total drinks added

And the drinks added ratio

Drinklytics drinks added ratio

Any thoughts on what I wrote? Reply by email. I read everything.