UTM builder
Build tracked links for Google Analytics, Matomo and similar tools. Nothing is sent anywhere; the link is assembled in your browser.
The destination address, without any parameters.
Where the traffic comes from: a site, a newsletter, a platform.
The kind of channel: email, cpc, social, referral.
The name you will look for in your reports later.
Use it to tell apart two links inside the same campaign.
Paid keyword, if you are running search ads.
Found a bug? Write to me. I answer everything.